Privacy Policy

Ridgeline ("we", "us", "our") is an online clothing retailer based in Tayside, Scotland, trading at ridgelinemtb.co.uk. We are the data controller for the personal information you provide to us.

Contact: send.it@ridgelinemtb.co.uk

We collect personal data in the following circumstances:

• Orders: name, delivery address, email address, and payment details (processed securely by Stripe — we do not store card numbers).
• Newsletter sign-up: email address only.
• Contact form: name, email address, and message content.
• Website usage: anonymised analytics data via cookies (with your consent).

We use your data to:

• Process and fulfil your orders, including sending order confirmation and shipping updates.
• Send you product drop notifications and marketing emails (only if you opted in — you can unsubscribe at any time).
• Respond to enquiries submitted via the contact form.
• Improve our website and understand how customers use it.
• Comply with legal obligations.

Under UK GDPR, we process your data on the following legal bases:

• Contract performance — to fulfil orders you place with us.
• Legitimate interests — to improve our service and prevent fraud.
• Consent — for marketing emails and non-essential cookies.

We share your data only with third parties necessary to run our business:

• Stripe — payment processing.
• Printful — order fulfilment and shipping.
• Supabase — secure data storage (servers within the EU).

We never sell your personal data to third parties.

Order data is retained for 7 years for legal and accounting purposes. Newsletter subscriber data is retained until you unsubscribe. Contact form enquiries are deleted after 12 months.

Under UK GDPR you have the right to:

• Access the personal data we hold about you.
• Correct inaccurate data.
• Request deletion of your data (the "right to be forgotten").
• Object to or restrict how we process your data.
• Data portability.
• Withdraw consent at any time (e.g. unsubscribe from marketing emails).

To exercise any of these rights, email send.it@ridgelinemtb.co.uk.

You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.

We use essential cookies to run the website (e.g. your shopping cart). With your consent, we also use analytics cookies to understand site usage. You can manage your cookie preferences using the banner shown on your first visit, or by adjusting your browser settings.

We may update this policy from time to time. Changes will be posted on this page with an updated date. For significant changes we will notify customers by email.